New York-listed Caesars Entertainment Corporation has secured a landmark partnership with the Las Vegas Stadium, the future home of new NFL franchise the Las Vegas Raiders.
The 65,000 capacity stadium is slated to open ahead of the 2020 NFL season, with the 15-year deal seeing Caesars host a branded stadium entrance and drop off zone, while also benefiting from digital signage, media, radio and print assets, in addition to alumni, player and cheerleader appearances.
The partnership also marks the first Raiders deal with a gaming and hospitality company, providing select Caesars customers and Total Rewards members access to exclusive experiences, including the customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegas stadium, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.
“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Marc Badain, president of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
The deal with the Las Vegas Raiders follows Caesars’ recent announcements with the NFL’s Baltimore Ravens, the NBA's Philadelphia 76ers and the NHL's New Jersey Devils.
“Sports have long been a core part of the Caesars experience,” said Caesars Entertainment chief marketing officer Chris Holdren. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
Shares in Caesars Entertainment Corporation (NSQ:CZR) closed in New York Tuesday down 0.95 per cent at $9.41 per share.