Kindred Group-owned betting and gaming operator Unibet and brand ambassador Nicky Henderson have been reprimanded by the UK’s Advertising Standards Authority (ASA) over a tweet which should have been identified as a marketing communication.

A tweet from the official Twitter account of racehorse trainer Henderson on October 27th stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready to read …”. A link to the blog was included.

One complainant, who believed that Unibet had editorial control over the tweet, challenged whether it breached the CAP Code.

Premium subscribers continue here to the full article.