Paysafe’s digital marketing division Income Access has relaunched the affiliate programme of Nigeria’s Surebet247 on its platform, as the operator looks to expand its reach across sub-Saharan Africa.

Powered by the Income Access affiliate software platform, the new programme will help the operator expand into other African markets including Kenya, Ghana, Benin and Cameroon.

“As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before,” said Surebet247 CEO Sheriff Olaniyan. “The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Surebet247 currently has retail operations in Nigeria, Benin and Ghana, but only operates online in Nigeria.

“We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access,” said Income Access general manager Tara Wilson. “The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”

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