Marketing News

Isle of Man-based betting operator Blackbet has partnered Paysafe’s digital marketing division Income Access to launch a new affiliate platform in the first quarter of 2019.

Blackbet will integrate Income Access’ affiliate software for the launch of an umbrella affiliate programme for its Nigeria and UK-facing brands, with the programme managed directly by Blackbet.

“We are pleased to partner with Income Access to launch the Blackbet affiliate programme,” said Blackbet business intelligence and affiliates manager Chima Onyewuchi. “Having a trusted technology partner like Income Access means we can offer a one of a kind value-added service to affiliates promoting our brand.”

Income Access general manager Tara Wilson added: “The sports-betting industries in Africa and Europe continue to evolve, and we’re excited to provide technology support to innovative operator Blackbet, as it focuses on player acquisition in markets such as Nigeria and the UK.”

Blackbet is licensed in Nigeria by the National Lottery Regulatory Commission for online sports betting, and also operates a sportsbook and casino in the UK on the FSB Technology platform under a UKGC license.