Paddy Power Betfair-owned FanDuel has signed a multi-year agreement to serve as an official sports betting partner of the National Basketball Association (NBA).
The agreement gives FanDuel access to official NBA betting data, as well as league marks and logos for use across its sports betting offering.
FanDuel has served as the official daily fantasy sports partner of the NBA since 2014 and the Women's National Basketball Association (WNBA) since 2017, operating the Official Daily Fantasy Game for both associations, as well as NBA InPlay, a real-time mobile fantasy game where fans can play live during NBA action to win prizes.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, head of fantasy & gaming, NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
FanDuel and the NBA will also work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.
“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said FanDuel Group CEO Matt King. “We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love.
“With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
Shares in Paddy Power Betfair plc. (LSE:PPB) were trading down 0.94 per cent at 6,290.00 pence per share in London Thursday morning.