Asian-facing online betting operator QQ288 has been named as the new shirt sleeve sponsor of German Bundesliga football club FSV Mainz 05.

The sponsorship agreement runs for the remainder of the current season and throughout the 2019/20 campaign, and also includes an involvement with all Asian activities relating to the "05er Fußballschule", a community project run by the club that teaches football to young children in Germany and across the world.

"We are elated to have taken another step forward in our international marketing activities with this sponsorship, which we were able to arrange with the help our partners Infront, who are well connected in the business world both domestically and internationally,” said Jan Lehmann, member of the club’s board of directors. “The presentation of QQ288 on our jersey’s sleeve shows that Mainz 05, and of course the Bundesliga, are attractive partners for international businesses, especially in Asia.”

The introduction of QQ288 as a sleeve partner marks the first international sponsorship for Mainz 05, currently in 11th place in the Bundesliga.

QQ288’s target market is Asia, particularly Indonesia, Thailand, Malaysia, China, and Vietnam, with its online betting service not accessible from Germany.

"QQ288 are the first partners of Mainz 05 that will use the prominence and reputation of the Bundesliga to capitalise exclusively on the international market,” said Marco Sautner, managing director of Infront Germany. “By becoming the sleeve sponsor of Mainz 05, the online betting site will gain immensely emotional rights with a high visibility.

“We are absolutely delighted about this new partnership, as it marks an important step for the international marketing efforts of the club.”