Paysafe Group’s digital marketing division Income Access has launched a new affiliate programme for GVC’s Ladbrokes Coral brands.

Powered by the Income Access platform, Ladbrokes Coral Partners will serve as the official affiliate programme for three of the operator’s leading UK betting and gaming brands, including Ladbrokes, Coral and Gala.

“As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform,” said Ladbrokes Coral Group marketing communications manager Anat Schlesinger. “Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.

“We have a great relationship with the team from Income Access and have every confidence that we will see great results with the new and improved affiliate programme.”

Tara Wilson, general manager of Paysafe Group’s Income Access, commented: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market.

“Positioning ourselves to effectively meet the needs of one of iGaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”