Oslo-listed Gaming Innovation Group (GiG) has been approved as an affiliate in New Jersey, enabling the company to send traffic to regulated online casinos and sportsbooks in the state.

The approval allows GiG to refer website traffic to operators on a Cost Per Acquisition (CPA) basis, starting in the first quarter of this year.

It adds to the transactional waiver received by GiG in New Jersey last year to launch its GiG Core platform for US partner Hark Rock International.

GiG said that its media services arm has been building up portfolio assets to target the US over the past 12 months, with the approval marking the first step towards monetising those websites and marketing channels.

“New Jersey is an attractive market for affiliation,” said GiG chief operations officer Richard Brown. “We are excited to receive our vendor registration, enabling us to start referring traffic to the operators in this jurisdiction.

“It is an exciting opportunity for us, however we expect the state-by-state legalisation of sports betting to materialise at a slow rate. There is strong competition in the market, but we are confident we can replicate, in the US, the success we have achieved in the highly competitive European markets.”

Shares in Gaming Innovation Group Inc (OSL:GIG) were trading up 3.15 per cent at NOK19.50 per share in Oslo Thursday morning.

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