Addison Global’s MoPlay sportsbook brand has signed its first sponsorship deal in Germany with Bundesliga club Hertha BSC.

Adding to its official betting partnership with Manchester United and Watford FC in the English Premier League, MoPlay will work closely with Hertha BSC to launch unique initiatives to engage the club’s fans.

The long-term partnership was brokered by the club’s marketing partner Lagardère Sports.

"Securing our presence as a sponsor in the Bundesliga at the same time as entering the German market is another strong commitment to our goals with the MoPlay brand and we are thrilled to partner with Hertha BSC, an association with an extraordinary history and tradition, and at the same time a forward-looking organisation whose ambitions on and off the field are in line with our own,” said MoPlay CEO Jürgen Reutter.

“Since our first meeting with the representatives of Hertha BSC we have been deeply impressed by what we think of the club. We also feel a real connection with Hertha BSC - our goals for global expansion as well as for offering improved gaming experiences for a new generation of fans are fully in line, which is why we are very happy with Hertha BSC to be in the game.”

Hertha BSC managing director Ingo Schiller commented: “We are delighted that MoPlay has enabled us to win another partner for Hertha BSC, who, for example, has just as much committment to innovation as we do and we look forward to the cooperation.”

Lagardère Sports team leader Thorben Jeß added: “We are pleased to announce that MoPlay, a brand new sports betting brand in Germany, has an exclusive partnership with Hertha BSC that once again demonstrates the attractiveness and relevance of Hertha BSC as a national communication platform.”