Betsson Group’s StarCasinò brand has secured a deal with Italy’s Lega Basket Serie A to sponsor the 2019 Italian Basketball Cup.

StarCasinò will serve as the official gaming partner of the Italian national cup tournament, which takes place between 14 and 17 February in Florence and sees eight qualifying teams compete for the cup, known as Coppa Italiana di Pallacanestro.

The sponsorship includes brand presence during all matches through LED boards, logo on the basketball court and visibility on Lega Basket’s offline and online media.

“StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy,” said StarCasinò marketing manager Pietro Lechiara. “We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”

Lega Basket Serie A president Egidio Bianchi commented: "We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar.

“With this partnership we are sure that we'll also give new entertainment experiences to the fans.”

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