Paysafe Group’s digital marketing division Income Access has launched a new affiliate programme for Ladbrokes Belgium.

The launch for Ladbrokes Belgium, the Brussels-headquartered sports betting subsidiary of GVC-owned Ladbrokes Coral, follows a recent partnership between Income Access and Ladbrokes Coral’s UK-facing brands last month.

The Belgian sportsbook’s new programme will be overseen by Ladbrokes Belgium’s in-house affiliate managers.

Income Access’ Ad Serving tool will allow the affiliate team to segment campaigns according to language, location, browser setting and other characteristics unique to the Belgian market. Campaign tracking will be available from the customer’s first click through to the last transaction of the player’s lifetime.

“We believe that a motivated affiliate is a good affiliate,” said Simon Mahieu, affiliate and project manager at Ladbrokes Belgium. “By offering our marketing partners the transparent, easy-to-use Income Access platform, we aim to engage and motivate our affiliates, ensuring the best service possible.”

Tara Wilson, general manager at Income Access, added: “The addition of Ladbrokes Belgium to our roster of partners demonstrates that our recent technology partnership with Ladbrokes Coral continues to evolve.

“We’re excited to support this brand’s player acquisition in the key European market of Belgium, and positively contribute to its marketing objectives.”