New Jersey-licensed sportsbook operator PointsBet has entered into an agreement with sports entertainment operator Topgolf.

The deal sees PointsBet become the exclusive betting partner of Topgolf in New Jersey, including the Edison and newly opened Mt. Laurel locations.

Alongside PointsBet-branded bar areas, the agreement provides Topgolf guests with unique benefits, including live game odds and special offers on-site.

“Our partnership with Topgolf is a perfect alignment of the sports and entertainment community,” said PointsBet US CEO Johnny Aitken. “The PointsBet-branded bar areas, with live game odds and the opportunity to unlock special offers and rewards for downloading the PointsBet mobile app, will be the essential hub for fans to experience new, one-of-a-kind VIP betting experiences.”

Events will be planned across selected Topgolf locations around major sporting events, and premium prizes and promotions will be available to participating guests. The next planned event to take place at both Topgolf Edison and Topgolf Mt. Laurel will be a March Madness Hole in One competition, with the winner taking away a grand prize of $25,000 on 23 March.

"PointsBet is known for its guest-first and premium approach to sports betting, and we’re thrilled that Topgolf guests will be able to participate in this new venture that captures the spirit of competition and fun,” said Topgolf media president YuChiang Cheng. “Partnering with PointsBet aligns our shared purpose of connecting people in meaningful ways to provide year-round sports entertainment to the local community."