The National Basketball Association (NBA) has named online bookmaker BetEasy as its official wagering partner in Australia.

The Stars Group-owned BetEasy brand becomes the NBA’s first official wagering partner in Australia, expanding a relationship that also sees The Stars Group’s BetStars brand serve as an authorized gaming operator of the NBA in the United States.

As the exclusive official wagering partner of the NBA in Australia, BetEasy will have the right to use NBA assets in its marketing materials and to promote its products directly to NBA fans in the country.

BetEasy will also serve as the presenting partner of “NBA Pick‘Em: Weekly 6”, a free-to-play game launching later this year where fans can win prizes for predicting NBA games.

The partnership will be promoted throughout Australia, on BetEasy’s assets and the NBA’s online platforms, including the league’s official local destination, the NBA App and the NBA’s localized Facebook and Twitter accounts.

“Basketball is the most-popular and fastest-growing sport for Australian wagering customers and our partnership with the NBA will allow us to offer the best NBA betting experience for our customers,” said Matt Tripp, chief executive of BetEasy.

As part of the agreement, BetEasy will use official NBA betting data and also work closely with the NBA to protect the game’s integrity and promote responsible wagering.

“As we continue to explore international opportunities in the sports betting space, we are thrilled to extend our partnership with The Stars Group to include BetEasy in Australia,” said Scott Levy, EVP & managing director of NBA Asia.

“Australia has set the standard for cooperation between leagues and sports betting operators, and we are excited to leverage the local and global expertise of BetEasy to create the best possible gaming experience for our passionate NBA fans in Australia.”