Former English Premier League football manager Harry Redknapp has been named as a brand ambassador of online gaming operator BetVictor under a two-year contract.
Redknapp will kick off his new duties by fronting the #HeyHarry campaign for the brand, which goes live today.
The campaign will see Redknapp appear on TV and radio ads - supported by digital, PR and social - as well as in content around major UK horse racing events.
“In the marketplace in which BetVictor operates, Harry’s experience and standout appeal are invaluable to us as we strive to capture new players and wider audiences,” said BetVictor Sportsbook director Matt Scarrott.
“Harry’s opinions on football are respected throughout the game and his knowledge of horse racing, which is part of our business’ heritage, makes him a tremendous asset for BetVictor and our customers to tap into - it’s clear that Harry represents the perfect Brand Ambassador for us.”
Commenting on his new role, Redknapp said: “I am delighted to announce my ambassadorial role with BetVictor and very excited to be working with such an established brand in the sports betting industry.
“Football and horse racing are two sports that I am really passionate about and I cannot wait to help BetVictor reach new audiences.”