Gaming operator MGM Resorts International has been unveiled as the new official and exclusive resort casino partner of leading Major League Baseball club the Boston Red Sox.
The multi-year agreement will see the MGM Resorts logo appear on the Green Monster left field wall at Fenway Park, one of the most iconic ballparks in baseball.
As an official sponsor of the Boston Red Sox, MGM Resorts will have visible messaging behind home plate, on Red Sox radio and other team controlled media.
In addition, the operator will receive exclusive access to one-of-a-kind fan experiences at Fenway Park, with its MGM Springfield casino venue also hosting various promotional experiences throughout the year, including the Red Sox' annual Baseball Winter Weekend event.
"This is such a natural partnership for our two brands," said Boston Red Sox president and CEO Sam Kennedy. "MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration."
MGM Resorts chairman and CEO Jim Murren commented: "We are excited to enter into this historic partnership with the Boston Red Sox. Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country.
“We look forward to continuing our work and partnerships in the world of professional sports and building on our success as a worldwide entertainment leader."
Shares in MGM Resorts International (NYQ:MGM) closed up 0.19 per cent at $26.50 per share in New York Friday.