Stockholm-listed iGaming affiliate Raketech has confirmed that its TVmatchen.nu sports media platform has beocme an official partner of Stockholm-based football club Djurgårdens IF.
As part of the sponsorship, the TVmatchen.nu logo will feature on players’ shirts during the upcoming Allsvenskan season, which kicks off at the end of this month.
The sponsorship also includes adverting at Djurgården’s home stadium Tele2 Arena, as well as digital exposure.
TVmatchen.nu is one of Sweden’s largest online sports listing platform for TV and streaming services with more than 750,000 unique visitors per month.
“TVmatchen.nu is one of our most successful products and we are pleased to enter this partnership with Djurgården, which is one of Sweden’s largest clubs in the top flight of the Swedish football league,” said Raketech CEO Michael Holmberg. “We have for some time explored ways to increase the visibility of TVmatchen, and the natural step was to enter a sponsorship connected to our users; in this case a leading football club in Sweden’s Allsvenskan league.
“We believe Allsvenskan is the best that Sweden has to offer in terms of sports entertainment, and this season we chose to work with Djurgården. We see high value in exposing the TVmatchen brand on player shirts and in connection to the games. Our aim is to attract new users to TVmatchen’s extensive sports media services.”
Djurgårdens IF Henrik Berggren CEO added: “We are very happy that TVmatchen.nu chose Djurgårdens IF as their partner to enter the Swedish football scene. The fact that we are attracting new partners is proof of our strong brand. We welcome TVmatchen.nu to the Djurgården family and we are looking forward to a rewarding cooperation for both parties.”
Shares in Raketech Group Holding plc (STO:RAKE) were trading down by 0.98 per cent at SEK22.77 per share in Stockholm Friday morning.