Stockholm-listed Gaming Innovation Group (GiG) has sealed a deal to provide its B2B marketing compliance technology to Kindred Group.

Kindred will further strengthen its affiliate compliance processes with GiG Comply’s self-service monitoring solution to track affiliate activity and content for its brands. GiG Comply also offers monitoring over promotional content including text, image and banner promotions.

“I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable,” said Kindred head of affiliates Ryan Henderson.

GiG chief operations officer Richard Brown commented: “We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment.

“Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”

Shares in Gaming Innovation Group Inc (STO:GIGSEK) were trading down marginally by 0.46 per cent at SEK21.60 per share in Stockholm Tuesday morning.