Kindred Group’s Unibet brand has been unveiled as the new official betting partner of the Qatar Goodwood Festival, which takes place at the end of July.

The new three-year partnership sees Unibet gain exclusive ownership and naming rights to the prestige feature races across the Goodwood Festival week until 2021, including the historic Stewards’ Cup, Golden Mile and Nursery Stakes races.

“The Qatar Goodwood Festival remains one of the highlights of the flat racing calendar, attracting some of the best racehorses from all over Europe, and Unibet are honoured to be associated with such an iconic meeting,” said Kindred Group head of racing communications and sponsorship Ed Nicholson.

“Unibet boasts some wonderful racing partnerships already, with the likes of the Champion Hurdle and the Investec Derby Festival, and this new deal reaffirms our position as one of the sport’s leading supporters. The Unibet Stewards’ Cup is always one of the most competitive handicaps of the season and we are hoping this year’s renewal will be no different.”

Goodwood Racecourse general manager Alex Eade commented: “I am delighted that Unibet have extended their partnership with us to cover races on each day of the Qatar Goodwood Festival and become the official betting partner of the event.

“Unibet’s passion for racing and drive for innovation shine through and we look forward to working in partnership with them this summer and beyond.”

Shares in Kindred Group plc. (STO:KIND-SDB) were trading up 1.17 per cent at SEK95.26 per share in Stockholm Thursday morning. 

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