The UK Advertising Standards Authority (ASA) has cleared a TV advertisement for Irish bookmaker Paddy Power that showed a game of football being played between two teams of blind men which ended with a cat being kicked into a tree, despite more than 1,000 complaints from viewers - one of the highest ever recorded by the ASA.
The TV ad showed a game of football being played by two teams of blindfolded men, using a ball which had a bell inside it. One player kicked the ball off the pitch and a cat, wearing a bell on its collar, ran on to the pitch. The referee was about to blow his whistle, when one of the men was shown taking a kick and a thud and a loud cat's meow was then heard - although no contact between the player and the cat was shown on screen.
Premium subscribers continue here to the full article, or upgrade your subscription now to read the rest of this article and to gain access to all of the premium content at GamingIntelligence.com.

Related

GIQ Magazine Digital Edition