Kindred Group’s 32Red online casino brand has extended its shirt sponsorship deal with Scottish football club Rangers FC.
The new deal will see 32Red continue as principal club sponsor until the end of the 2020/21 season, which will be their seventh consecutive season with the club.
The 32Red logo will feature on the front of all Rangers first-team kits, with the operator’s branding also appearing across the official club training wear and in-stadium for the 2019/20 and 2020/21 seasons.
“We’re delighted to continue our relationship with 32Red for the next two seasons,” said Rangers managing director Stewart Robertson. “They have been a loyal supporter and partner of the club since 2014 and we are pleased that their brand will continue to be on the front of our shirts.”
Neil Banbury, Kindred Group general manager UK, commented: “32Red’s partnership with Rangers has been hugely beneficial for our business and we are thrilled to have extended that association once again. At 32Red, we are committed to reinventing the sports sponsorship model, so it benefits the whole community.”
Banbury said that the extension of the relationship with Rangers will help the company to support the local community through initiatives such as the ‘Big Sleep Out’, which helped fundraise for Glasgow’s homeless.
“Steven Gerrard’s appointment as manager at the start of the season, a Premiership title bid and the return of European football is exactly the opportunity we saw back in 2014 and we look forward to many more exciting days and nights at a packed Ibrox, like those we have been enjoying this season,” he said.
“We would also like to take the opportunity to thank all the staff at Rangers for their support over the last five seasons and we are excited to see where the next two take us.”
Shares in Kindred Group plc (STO:KIND-B) were trading up 1.96 per cent at SEK82.26 per share in Stockholm Tuesday morning.