British bookmaker Betfred has extended its title sponsorship of snooker’s World Championship until at least 2021.
The two-year extension was agreed this week at the Crucible Theatre in Sheffield, where the semi-finals of the 2019 Betfred World Championship are taking place.
Betfred first sponsored the tournament in 2009.
“We are delighted to extend our partnership with Betfred for at least another two years,” said World Snooker chairman Barry Hearn. “This is our biggest event and it is fitting that we are working alongside a fantastic sponsor. Half a billion people across the planet will be fixed to the action over the coming days as the 2019 Championship reaches its conclusion.”
Betfred founder Fred Done commented: “At Betfred we absolutely love sponsoring the World Snooker Championship. It’s a fabulous event which receives massive exposure around the world. And the Crucible is a very special place. We look forward to working with World Snooker for years to come.”