Sports Information Services (SIS) has agreed a three-year deal to serve as the exclusive distributor of Spanish horse racing live pictures and data.
Through an agreement with Spain’s Asociación de Hipodromos Españoles, SIS will broadcast at least 480 races each year from six of Spain’s biggest racecourses; Hipódromo de la Zarzuela, Dos Hermanas, San Sebastian, Sanlucar, Pineda and Son Pardo Y Manacor.
The exclusive rights package includes some of Spain’s most high-profile races, including Centenario Del Gran Premio De Madrid on 29 June and Gran Premio Memorial Duque de Toledo on 20 October.
The deal enhances SIS’s portfolio of international racing, which includes Singapore’s Kranji racecourse, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
“Securing the exclusive rights to deliver live pictures and data from Spain’s biggest racecourses is a major boost to our international offering,” said SIS head of international horse racing Simon Fraser. “These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
Rafael Marquez Ojea, president of Asociación de Hipodromos Españoles, commented: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”
SIS also recently signed a multi-year deal to roll out its Spanish Greyhound Channel in Mexico with Caliente.
SIS will provide the Mexican operator with live pictures and data for greyhound racing across retail outlets within Mexico, and other South American territories such as Honduras, Brazil, Argentina, Ecuador, Paraguay, Peru, Uruguay, Panama, Venezuela, as well as within the Caribbean.
The channel will provide over 33,000 races a year, with 53 meetings every week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish racing from Cork (Currahean Park), Waterford, Kilkenny, Limerick, Mullingar, Tralee and Youghal.