Paysafe Group’s digital marketing division Income Access has signed a deal to launch a new affiliate programme for Toronto-listed operator The Stars Group.

Income Access will power The Stars Group’s newly relaunched affiliate programme, Stars Affiliate Club, which supports the world’s largest poker site PokerStars, PokerStars Casino, and other brands including Full Tilt, BetStars and Sky Bet by Stars in Italy.

“Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access,” said Income Access senior vice president and general manager Tara Wilson.

“Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”

The Stars Group department head of affiliates Jason Prasad said: “We believe Stars Affiliate Club is the first programme of its kind in the industry.

“The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”