Online betting and gaming operator Betway has signed the largest sponsorship deal in its history with a new six-year agreement with English Premier League club West Ham United.

Betway has served as the Hammers’ principal partner since February 2015 and extended its deal with the club in August 2016 for a further three years, marking the largest sponsorship agreement in West Ham’s history.

“Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six,” said Betway CEO Anthony Werkman. “They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

West Ham United vice chairman Karren Brady commented: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, digital and commercial director at West Ham United, added: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

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