Toronto-listed operator The Stars Group has appointed Anomaly as its new creative and advertising agency partner for its US business and for PokerStars globally.
Following a competitive pitch, Anomaly have been engaged by The Stars Group to cover a wide-ranging remit across brands, disciplines and territories, including the recently announced partnership between PokerStars and mixed martial arts organization UFC.
Anomaly’s current clients include the likes of Anheuser-Busch Inbev, Booking.com, Carnival Cruises, Diageo, Facebook, Google, IKEA, and YouTube.
"Anomaly blew the doors off with their creative pitch," said Christopher Coyne, chief marketing officer at Stars Interactive Group. "This is the beginning of something brand new for our brands. We can't wait to show off the results."
Camilla Harrisson, CEO and partner of Anomaly's London office, said: "The progressive vision of The Stars Group demands the full breadth of the Anomaly offering. They are the perfect partner at the perfect time - we are buzzing."
Shares in The Stars Group Ltd (TSX:TSGI) closed down 1.03 per cent at CAD$22.05 per share in Toronto Thursday.