Gibraltar-based gaming operator Mansion Group has launched a new integrated loyalty reward program for its brand.

Developed in partnership with Tel Aviv-based gamification specialist Captain Up, the CasinoClub platform allows to offers its loyal players real-time in-game challenges, rewards, messages and promotions.

It features 450 daily and 200 themed challenges, where players can earn coins, badges and trophies for each completed challenge. Coins will then be available to spend in the Club Store on over 100 items, including free spins, bonuses and VIP exclusive items such as Super Spins and cash.

“The launch of CasinoClub has been a key project over the past year,” said Mansion director of product Avigail Nir. “It allows us to connect with our customers on an unrivalled level, by giving them instant rewards for their loyalty, and customising the way they play.

“We are confident the Club will be a success in keeping our customers engaged and strengthening the brand name.”

Captain Up CEO Uri Admon added: “We are delighted and honoured to collaborate with an industry leader such as Mansion, supercharging the player journey, offering real-time in game rewards, notifications, challenges, and much more; creating a personal and rich gaming experience across all channels.”