Asian-facing online betting operator LoveBet has secured its first sponsorship deal in English football through a three-year agreement with Premier League side Burnley FC.

The LoveBet brand will feature on the front and the sleeves of all Burnley FC adult home and away shirts for three years, commencing in the 2019/20 Premier League season.

“We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club,” said LoveBet senior director Edward Li. “The growing presence of the club in Asia and worldwide will help us further promote our brand.

“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”

LoveBet, also a betting partner of French Ligue 1 champions Paris St Germain, operates under a license from the Philippine Amusement and Gaming Corporation (PAGCOR), and offers a range of casino games from leading suppliers including Playtech, Microgaming, Play’n Go, Betsoft, Pragmatic Play and SA Gaming, among others.

“We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club,” said Burnley FC commercial director Anthony Fairclough. “Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market.”