Eastern Europe-facing retail and online operator Parimatch has selected Fast Track to aid in its customer relationship management.

Fast Track’s CRM platform will provide the operator with real-time marketing and central coordination of all aspects of player communication and rewards.

“Parimatch is a dynamic, agile organization,” said Parimatch chief marketing officer Tamara Babits. “With Fast Track CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking. The platform will allow us to interact with our players via the best channels and in the right moment.”

Fast Track co-founder and CEO Simon Lidzén commented: “It is incredibly inspiring to be working with people who are already so far ahead of the crowd in their approach to data and automation.

“The Parimatch team have shown a deep understanding of what it means to create purposeful engagements by targeting players at the right moment, and now it is Fast Track’s job to support them in doing so.”