Brazil-facing gaming operator Casa de Apostas has agreed shirt sponsorship deals with four Brazilian football clubs.
The Curacao-licensed operator has partnered leading Brazilian football clubs Bahia, Botafogo, Cruzeiro and Santos, all of whom play in the country’s top professional football league, Campeonato Brasileiro Série A.
As an official betting partner, Casadeapostas.com will benefit from front-of-shirt exposure, as well as access to a tailored package of rights for each club, featuring digital and activation opportunities to engage with fans.
The partnerships have been facilitated by Sportradar, which is providing its ad:s marketing solution to the operator to deliver tailormade marketing proposals.
“We are very proud to partner with each of these prominent clubs, each with their own history and successes,” said Casadeapostas.com’s Hans Schleier. “Casadeapostas.com are a brand with ambitious plans for our home market. We look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.”
Sportradar director of global sponsorship Hampus Lofkvist said: “We want to congratulate the team at Casadeapostas.com on their official partnership with four of Brazil’s top clubs. This is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.
“Partnerships such as this give us further confidence that Sportradar ad:s will continue to support bookmakers around the world with their marketing efforts. We look forward to working with Casadeapostas.com and the clubs to ensure a mutually successful collaboration.”