Marketing News

Philadelphia’s SugarHouse Casino will rebrand as Rivers Casino Philadelphia to bring it in line with Rush Street Gaming’s other Rivers-branded casinos in Pennsylvania, Illinois and New York.

The rebranding will coincide with upgrades scheduled for later this year, including the launch of a new state-of-the-art permanent sportsbook and an online casino to complement the land-based operation.

Rush Street Gaming said that the rebranding will enable its marketing to promote one Rivers Casino brand across multiple markets and channels, with the company’s online brand also rebranding to Rivers later this year.

“The rebranding is great news for SugarHouse guests, who can expect a seamless transition, expanded players’ club benefits and a 360-degree, full-service gaming experience—land-based, mobile and online,” the company said.