Marketing News

Coingaming Group’s cryptocurrency sports betting brand Sportsbet.io has secured its first shirt sponsorship deal following a landmark agreement with English Premier League football club Watford.

The sponsorship deal is the largest in Watford’s history and will see Sportsbet.io’s logo appear on the front of Watford FC shirts for the next three years, as well as on training kits for both men’s and ladies’ team.

The operator’s branding will also feature at Watford’s home ground of Vicarage Road from the start of the new Premier League season, which kicks off on 10 August against Brighton and Hove Albion.

“The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams,” said Sportsbet.io head of sportsbook marketing Justin Le Brocque. “Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

Watford enjoyed a successful season last year under manager Javi Gracia, finishing 11th in the league and reaching the final of the FA Cup.

“This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19,” said Watford FC global strategy and partnerships director Spencer Field. “Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io.

“We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”

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