Marketing News

Stockholm-listed iGaming affiliate Better Collective has been approved for an Ancillary Casino Service Industry Enterprise License in the state of New Jersey.

The approval allows the company’s US subsidiary, Better Collective USA, to enter into revenue share partnerships with licensed operators in the state, in addition to the cost per acquisition (CPA) model that it has been working on until now.

“We are very pleased to have the revenue share license in sight, as it increases our flexibility when collaborating with operators and other stakeholders in the US market,” said Better Collective CEO Jesper Søgaard.

“Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue. It also creates a shared interest for us and our partners and it awards the affiliate bringing the highest quality users.”

Better Collective’s presence in the US will be boosted by the recent acquisition of RotoGrinders last month, adding strong products and dedicated people with insight into the market.

Shares in Better Collective A/S (STO:BETCO) were trading at SEK81.50 per share in Stockholm Friday morning.