Online casino operator Casumo has signed a two-year shirt sponsorship deal with English Championship football club Reading FC.
The agreement will see the operator’s brand displayed on the front of Reading’s first team and adult replica shirts until the summer of 2021, helping to promote Casumo's recently released sports betting product, which aims to launch in the UK in the coming months.
“Casumo is extremely excited to launch this partnership with Reading Football Club, in what is an historic moment for our brand,” said Casumo UK & Ireland country manager Greg Tatton-Brown. “We are passionate about working with the Royals to make Madejski Stadium a fun, vibrant and exciting environment for its fans over the course of the next two years.”
Reading FC chief executive Nigel Howe commented: “As a club we celebrate our history, football traditions and our glories gone by - but we also pride ourselves on being innovative and forward-thinking.
“Like Casumo, we strive to provide a fun, friendly and exhilarating environment for our fans and we look forward to working closely with Casumo this season and beyond.”
Reading FC head of sales and partnerships Tim Kilpatrick added: “We’re delighted to announce this partnership with a vibrant and creative brand like Casumo. We’ve been impressed by Casumo’s imagination and desire to immerse themselves into our club, culture and fanbase.
“We look forward to collaborating throughout the next two years and providing a powerful platform for Casumo to achieve their own, ambitious marketing objectives.”