La Liga champions FC Barcelona has revealed online gaming operator 1XBET as a new global partner.
The five-season partnership runs through to 30 June 2024, giving 1XBET access to a wide range of assets, including access to players for promotional material and marketing campaigns.
FC Barcelona said that the agreement furthers its global expansion strategy and mission to secure the best possible partners in different sectors to help maintain its leading position.
“We are convinced that this deal with 1XBET will help us to continue to grow both on and off the field,” said Josep Pont, board member of FC Barcelona. “This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world”.
1XBET spokesman Alex Sommers commented: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1XBET has something to offer to all FC Barcelona fans.
“We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘More than a club’ and we hope that over the next 5 years, the fans will come to realize that 1XBET is more than a bookmaker.”