Gibraltar-based online gaming operator BetVictor has signed a two-year sponsorship deal with the English National League System’s three feeder leagues.
Starting from the 2019/20 season, BetVictor will serve as the title sponsor of the Isthmian League, Northern Premier and Southern League, which together form the seventh and eighth levels of the English football league system – also known as Steps 3 and 4 of the National League System.
The sponsorship will focus on digital and social media, with each league’s website undergoing a refresh and adding new content, while shirt sleeves at 228 clubs across all three leagues will carry the BetVictor logo.
“We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor,” said BetVictor director of brand and creative Matt Parkes. “The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”
In a joint statement, Isthmian Football League chairman Nick Robinson, Northern Premier League chairman Mark Harris, and Southern League chair Terry Barratt commented: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System. By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”