Online gaming operator 1XBET has been unveiled as the new official global betting partner of English Premier League side Chelsea Football Club.
The operator has agreed a three-year deal with last season’s UEFA Europa League winners, having recently agreed a similar deal with La Liga champions FC Barcelona.
“We are excited to welcome 1XBET to Chelsea Football Club as our new global betting partner,” said Chelsea commercial director Chris Townsend OBE. “1XBET are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”
1XBET spokesperson Alex Sommers commented: “It's a big honour for us to become a partner of such a great football club as Chelsea. We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible.”
To celebrate the launch of the partnership, 1XBET will be running a ‘Guess the Score’ competition throughout the 2019/20 season.
UK-based players who correctly predict the outcome of Chelsea’s Premier League games, using a dedicated competition page on chelseafc.com, will be entered into a draw to win tickets to Chelsea matches, signed club merchandise and Stamford Bridge Megastore vouchers.