Affiliate compliance specialist Rightlander has selected London-based consultancy Brand Architects to help develop its new marketing communications strategy.
The project scope includes a refreshed brand strategy and development of a new marketing communications strategy and channel marketing guidance.
“I was absolutely delighted that Brand Architects was selected by Rightlander to lead brand and marketing strategy projects,” said Brand Architects founder Harry Lang. “They are the undisputed leader in their field and I’m thoroughly enjoying working with them.”
Rightlander founder Ian Sims added: “Harry is a former client of Rightlander, so he already had a great awareness of the benefits we bring to a business, both from a compliance and marketing monitoring perspective.
“He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond.”