Paysafe Group’s digital marketing division Income Access has agreed a deal with William Hill US.

The partnership will see Income Access add its tracking and reporting solution to the US sportsbook operator’s existing affiliate programme.

“Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US,” said William Hill chief marketing officer Sharon Otterman. “By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”

Income Access senior vice president and general manager Tara Wilson added: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill.

“The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”

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