Vienna-based online betting and gaming operator Interwetten has agreed a deal to serve as the new betting partner of German Bundesliga side VfL Wolfsburg.
The agreement for the upcoming 2019/20 season gives Interwetten national exposure through pitchside advertising, Cam Carpets in the Volkswagen Arena, and hospitality benefits.
“We are delighted to have acquired an international partner of real note in the German-speaking sports betting market in the form of Interwetten, whose offer really sets the standard in the sector,” said VfL managing director Michael Meeske.
Interwetten managing director Dominik Beier commented: “Sport is an essential driving force for us and one that we support through a variety of sponsorship deals.
“In VfL Wolfsburg we have managed to find a very interesting partner. The high levels of professionalism at the club, as well as their digital approach and willingness to be flexible and creative in our dealings together, are what won us over.
“In sporting terms things have been going very well for the club lately and they’ve made it into the UEFA Europa League. What brings VfL Wolfsburg and Interwetten together is the desire to work in an innovative way, develop new products and constantly move forward. We are looking forward to an active and successful cooperation.”
Wolfsburg finished in 6th place in the Bundesliga last season, 23 points behind champions Bayern Munich.