English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
The multi-year partnership will see 19.com’s brand displayed on the club’s matchday LED advertising and interview backdrops, replacing rival operator Mansion's M88 brand as the club’s betting partner.
“We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City,” said Jamie Dillon, spokesperson for 19.com. “As one of the leading online gaming brands [...]