English Premier League football club Leicester City has named Asian-facing betting operator 19.com as its new official betting partner.
The multi-year partnership will see 19.com’s brand displayed on the club’s matchday LED advertising and interview backdrops, replacing rival operator Mansion's M88 brand as the club’s betting partner.
“We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City,” said Jamie Dillon, spokesperson for 19.com. “As one of the leading online gaming brands in Asia, 19.com are proud to announce our partnership with the Foxes and bring our brand to the UK market.
“We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure.”
Leicester City head of partnerships Harj Hir added: “We are continuing to build our international profile and this partnership is an exciting one for the football club.
“It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region.”