Independent UK bookmaker Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time.
Betfred will serve as the first title partner of the Women’s Super League (WSL) until the end of the 2021 season.
The Betfred Women’s Super League Grand Final will be played on Friday 11 October at the Totally Wicked Stadium in St Helens, the night before the traditional men’s Super League climax at Old Trafford.
“This is another significant step in the development of Women’s Rugby League – and specifically the Women’s Super League,” said RFL chief executive Ralph Rimmer. “The women’s game has made amazing progress since the launch of the WSL only two years ago, both in terms of the quality of play on the field and also in its public profile.
“We’re delighted that Betfred have recognised this and want to get involved. It’s a perfect fit, complementing their long-term support of the Betfred Super League, Championship and League One, and making Grand Final weekend in October an even bigger stage for the game.
“Everyone in Rugby League knows that Betfred are great partners to work with, and one of the most exciting things about this deal for us is their enthusiasm for the women’s game and their determination to extend its profile through their digital platforms,” said Rimmer.
Betfred founder and CEO Fred Done commented: “We are delighted to further extend our association with Rugby League by becoming the first ever sponsor of Women’s Super League. We look forward to working alongside the Rugby Football League in order to promote the women’s game and help raise the profile of a sport that is most definitely on the up.”