Marketing News

Hot on the heels of its recent court victory in Australia, jackpot betting operator Lottoland has expanded its sponsorship of Australian National Rugby League (NRL) team the Manly-Warringah Sea Eagles.

Lottoland has sponsored the Sea Eagles since February 2017 when it agreed a seven-figure sponsorship deal to gain naming rights to the Sea Eagles stadium and logo placement on the back of team shirts.

It has now expanded the partnership to serve as the official coach partner of the Sea Eagles through to at least the end of 2020 season, in addition to the ongoing stadium naming rights.

This will see Lottoland branding feature on the coach’s box, as well as on the apparel of head coach Des Hasler and his coaching staff.

“We’re delighted to be upgrading our partnership with Manly to now also include the coach partnership with Des and his team. We have always valued both organisations’ contribution to the community and what better community to support than the Northern Beaches” said Lottoland Australia marketing director Matthew Brinckley.

“Des has brought everything we love about Manly back to Manly this season and the results have come off the back of the amazing culture and winning attitude he promotes from within. We believe our principles in obtaining success are very much aligned. We’re excited to play a role in ensuring the team have everything they need to win a premiership.”

Commenting on the expanded partnership, Hasler said: “I’m looking forward to working closely with the Lottoland team and we appreciate their ongoing support and proactive approach in increased investment towards our equipment and resources needed to compete at the highest level week in and week out in the NRL.”

The expanded sponsorship agreement follows Lottoland’s victory in the Supreme Court of New South Wales last week against the Australian Communications and Media Authority, which had accused the company of breaching Australia’s Interactive Gambling Act with its jackpot betting products.