Italian football club AS Roma has named Asia-facing operator AWCBET.com as its official regional betting partner.

The agreement will see the partners work together to promote the club in Asian countries through customised marketing campaigns, with AWCBET also gaining the right to use AS Roma’s brand and images to promote its offering to sports fans.

AWCBET (Allwin City) is licensed and regulated by the Philippine Amusement and Gaming Corporation (PAGCOR) and offers online sports betting, alongside poker, live dealer, lottery and casino games.

“We are proud to announce this partnership, the second agreement signed with a leading brand in Asia over the last few years,” said Francesco Calvo, chief revenue officer at AS Roma.

“This is an agreement that confirms, once again, the club’s strategic development objectives - with a particular focus on important markets like Asia.”

AS Roma plays in the top tier of Italian football, Serie A, where it finished in sixth place last season. The team has featured in Serie A for 87 of the last 88 seasons.

Andrew Wong, brand director at AWCBET.com, commented: “We are delighted to announce our partnership with AS Roma.

“I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us.”

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