Tallinn-listed gaming operator Olympic Entertainment Group (OEG) has agreed a deal to utilise BlueRibbon Software’s jackpot marketing platform.

OEG will use BlueRibbon’s player engagement solution across its digital assets, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.

“We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform,” Olympic Entertainment Group chief technology officer Omer Efraim said. “The ability to offer cross-product and cross-provider Jackpots goes hand in hand with our strategy for innovation and differentiation.”

BlueRibbon co-founder and CEO Amir Askarov commented: “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.”

“As we continue our expansion into new markets, partnering with OEG, the preeminent operator in the Baltics and Eastern Europe, is a great opportunity for us,” Askarov added. “OEG has recognised that there is a need to introduce innovative products and they have chosen our solution as the way to do it. We are sure that OEG’s players will be thrilled by the new jackpot opportunities they can participate in.”