Online sports betting operator 10bet has signed a three-year partnership with Italian Serie A football giants Juventus.

As the club’s official gaming and betting partner, the multi-year deal will see 10bet develop promotional content and marketing activities for Juventus supporters, including exclusive content and prize giveaways that will give fans the opportunity to experience the Italian champions close up.

“We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles,” said a 10bet spokesperson. “We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”

Juventus are Italy’s most successful domestic football club, having won the Serie A title 37 times during its 122-year history, including a recent run of eight championships in a row from 2011 to 2019.

“We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities,” said Juventus chief revenue officer Giorgio Ricci. “The particular attention paid to the global markets and audiences, a key theme for 10bet and the club, attests to the perfect synergy between our companies.

“In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”