Marketing News

FOX Bet has become the latest operator to be named as an authorized gaming operator by Major League Baseball (MLB) in the United States.

FOX Bet, the joint venture between FOX Sports and The Stars Group, gains the right to use MLB's official data feed and league marks across its FOX Bet sports betting app and FOX Sports Super 6 free-to-play game.

The Stars Group and MLB will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of MLB games.

“We continue to see a great appetite for the FOX Bet app as well as FOX Sports Super 6,” said FOX Bet CEO Robin Chhabra. “Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers and comes just in time as the League Championship Series and the World Series kick into high gear.”

"Adding The Stars Group and FOX Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice," said Kenny Gersh, MLB executive vice president, gaming and new business ventures. “Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”

Shares in The Stars Group Inc (TSX:TSGI) closed down 0.76 per cent at CAD$26.28 per share in Toronto Tuesday.

Related