Gibraltar-based online betting and gaming operator BetVictor has renewed its sponsorship of The Gold Cup for a further three years until 2021.
Held at Cheltenham Racecourse, The BetVictor Gold Cup is the flagship race of the November Meeting, which takes place from Friday 15 November to Sunday 17 November.
As well as the BetVictor Gold Cup, the operator will sponsor three other races at the event; the £60,000 G3 BetVictor.com Handicap Chase, the £45,000 BetVictor Handicap Chase, and the £25,000 BetVictor SmartCards Intermediate Handicap Hurdle.
In addition to the race sponsorship, the ITV Racing blimp will bear BetVictor branding during the event and the four days of the Cheltenham Festival next March.
“The November Meeting is very much a mini-Festival these days, with over 70,000 through the gates, and to work with BetVictor in its sponsorship of the highlight race of the fixture - The BetVictor Gold Cup - is something I know both parties find of huge benefit,” said Cheltenham and The South West regional director Ian Renton.
“We have thoroughly enjoyed working with the team at BetVictor for the past three years and are delighted to be continuing with the partnership moving forward.”
BetVictor director of sportsbook Matt Scarrott commented: “The November Meeting is a prestigious and exciting event in the horse racing calendar, and with our strong heritage in the sport and ongoing support for British Racing we didn't think twice when we decided to continue with the sponsorship of The BetVictor Gold Cup.”