Coingaming Group’s cryptocurrency sports betting brand Sportsbet.io has been named as the official shirt sponsor of Brazilian football side Clube de Regatas do Flamengo.
The deal will see the operator’s logo feature on the shoulder blade (chest) of Flamengo’s famous black and red playing shirt for the 2019/2020 season.
Sportsbet.io has already been unveiled as an official betting partner of the club, with the operator benefiting from branding at the club’s training ground, the Ninho do Urubu, as well as digital advertising across social channels.
“We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brasilian football,” said Sportsbet.io CEO Tim Heath. “Starting our relationship as a digital and media partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.
“Flamengo’s professionalism, both on and off the field, makes them a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”
Flamengo president Rodolfo Landim said: “We are extremely pleased with the performance and professionalism of our partners at Sportsbet.io, so are thrilled to strengthen our relationship with this new sponsorship.
“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure they will enjoy trying out the Sportsbet.io platform.”
The deal is the second major football sponsorship deal by the operator following its recent agreement to become a principal sponsor of Watford FC in the English Premier League.