Flutter Entertainment-owned FanDuel Group has been named as the official fantasy sports partner of professional American football team the Pittsburgh Steelers.
The season-long partnership will see FanDuel work with the NFL team across a variety of marketing assets, ranging from LED and scoreboard video signage at the Heinz Field stadium, to radio, television and digital advertising.
FanDuel will also offer unique, once-in-a-lifetime experiences to customers, including access to a fantasy camp event at Heinz Field.
“We’re excited to bring FanDuel into the fold as our official daily fantasy partner,” said Steelers vice president of sales and marketing Ryan Huzjak. “We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes.”
FanDuel CEO Matt King commented: “We truly admire the historical franchise the Steelers have built, and Pittsburgh is an incredible sports town.
“Our Pennsylvania customers love their teams and their players, and by partnering with the Steelers, we’ll further deliver on our promise to further engage fans and meaningfully grow our brand.”
The Steelers collaboration is FanDuel’s second fantasy sports partnership with an NFL team in recent weeks following a deal with the Indianapolis Colts.