Kindred Group’s Unibet brand has been unveiled as the new official partner of NFL club the Philadelphia Eagles.

The multi-year partnership gives Unibet a permanent branding presence in the newly constructed Northwest Suites at Lincoln Financial Fields stadium, home of the Eagles.

Unibet branding will also be prominently displayed on the Eagles Nest Tower, the stadium’s digital billboard.

In addition, Unibet will receive exposure across a number of digital and print assets including, team publications and social media channels.

“Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market,” said Philadelphia Eagles senior vice president of revenue and strategy Catherine Carlson. “We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming.”

Unibet head of US marketing Arnas Janickas said: “As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most respected and loved teams in the NFL.
“The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality.”

The deal marks the first casino partnership for the NFL team but does not include any promotional rights for sports betting.

Unibet launched its retail and online sportsbook in the state at the end of September through a partnership with Mohegan Sun Pocono, and is expected to launch its online casino offering in the coming weeks.

Shares in Kindred Group plc (STO:KIND-SDB) were trading down 0.93 per cent at SEK68.10 per share in Stockholm Monday morning.